The 2nd conference Industrial Advertising 2007 in Alushta was over. The PR and advertising specialists of leading branch enterprises of Russia and CIS, mass media, PR and consulting agencies were participated in the conference.
The delegates of the conference discussed the newest PR and advertising tendencies of industrial enterprises, rebranding technologies, usage pattern of intellectual property objects, other relevant questions.
Pavel Pchelnikov, Head of Public Relationship of NPK, made a speech on “Creation and promotion technology of B2B's brand. Market specificity and communication concern”. In the speech Mr. Pchelnikov shared experience of NPK in development and promotion of NPK’brand.
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